Original design, activate traditional textile pool spring water

At the end of the recent 2018 Keqiao Fashion Week (spring), Keqiao local fabric designer Wang Huifen won the "Golden Shuttle Award" the fifth national top ten textile fabric designer title, becoming the designer horse of Shaoxing Water Textile Co., Ltd. last year. After Venus won the "Top Ten in the Country", Keqiao designers won another "fruit" in the national competition.

The eye-catching performance in the "National" prefix competition is a microcosm of the rise of Keqiao designers. In recent years, Su Xing, Tu Jun, Xie Jiaqi and so on have taken Keqiao fabrics to the T-stage of China International Fashion Week. Especially at the beginning of this year, China’s top ten fashion designer Xie Jiaqi’s show with the theme of “Silk Road and Butterfly Dance” made Keqiao fabrics shine on the stage of China International Fashion Week, and the fashion economy on a piece of cloth was breaking. Come out.

Designed as an industry empowerment, it helps Keqiao traditional textile industry to shift from traditional OEM processing to developing independent brands and “smile curves”. Textile industry is the pillar industry of Keqiao, the "hardware" is supporting a world's largest primary market of China Textile City and row upon row of foreign trade companies. With the increasing attention to the "software" of original design, Keqiao has emerged a large number of local brands and enterprises such as "Red Green Blue", "Rainbow Village", "Ji Ma Liang Silk", "Yongsheng Industry and Trade" and "Daqian Trade". And become a supplier of international brands such as Coach, Zara, Levi's.

The "butterfly change" of the traditional textile industry is inseparable from the increasingly fashionable atmosphere of Keqiao. Under construction "fashion keqiao" of both, this year, keqiao that "every day fashion" a new layout, as keqiao fashion and creative industries development platform for large textile industry and creative industries area re-adjust the pattern. It is constructing the creative design of textile industry with creative building, China Textile City Creative Park, China Textile Building, China Textile International Fashion Center as the main body, “Design + Industry”, “Design + Internet”, “Design + Release”, etc. At the same time, it will create a dyeing and finishing art center with blueprint fashion town as the main body and a textile equipment design innovation center with Shaoxing textile equipment characteristic industrial base as the main body.

At present, the region's textile industry base with creative design industrial design enterprises 118, the textile industry gathering design talent 580 people, leading design talent 4 people. In the first quarter of this year, the service turnover of design and research and development of base enterprises reached 39 million yuan, driving related enterprises to form sales of 4.03 billion yuan, an increase of 17.38%.

It is worth mentioning that this year, Keqiao held the Spring Fashion Week for the first time, and successfully introduced international high-end resources such as WGSN. The two sides intend to build a long-term cooperation mechanism for the development of fashion and creative industries. "Next, we will continue to launch the brand and popularity of Keqiao Fashion Week, promote the development of the creative design industry in the textile industry in our district, strengthen and strengthen the textile industry innovation service complex, and promote the transformation and upgrading of the traditional textile industry." District Science and Technology Bureau The relevant person in charge told the reporter.

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