Gucci men's 2018 summer new product series - limited sale

Surreal ancient fantasy

Jump into the real fashion life.

Gucci and Spanish artist Ignasi Monreal collaborate on the Gucci official website at 4pm Beijing time on April 11 at 4pm - "Gucci fantasy" series, inspired by the art of painting, combined with Ignasi Monreal's illusions, burst forth with a series of fashion Arts and interests.

In the Gucci 2018 spring and summer series with no photographers, the Spanish artist Ignasi Monreal portrays the legendary surreal fantasy. Now these illusions come to life vividly, put on the world's limited fashion ideas, let Gucci fantasy into your real world.

The "Gucci fantasy" collection features a special packaging of Ignasi Monreal paintings to give fans a special experience.

In order to highlight the uniqueness of the series, each T-shirt is limited to 200 pieces worldwide, and each sweater is limited to 100 pieces worldwide. Each item carries its own numbered label (1-100 or 1-200 depending on the style number, this global limited number is based on the item number actually received).

The “Gucci fantasy” series includes 9 sweaters and 9 T-shirts, with 9 kinds of bright and beautiful backgrounds to create different fantastic fantasy styles. This special collaboration model shows the combination of fashion and art.

Meet Ignasi Monreal

"Usually I would first conceive a story and mix together some mysterious and very realistic things to make the image playful, charming or interesting."

- Ignasi Monreal

The young painter from Spain, who loves Western myths since childhood, keen to collect and draw funny cartoons and share with friends during his youth, lit his dream of illustrator. Later he became fascinated with the drawing of digital illustrations, combining the innovative ideas in his mind with surrealist stories and drawing his own unique artistic style. His digital creations are full of surrealist styles, like the contemporary mixture of the former Raphaelite and Italian surrealist Giorgio de Chirico.

The first collision between Gucci and Ignasi Monreal took place in 2015. Gucci creative director Gucci Creative Director Gucci launched his first digital project in 2015. Alessandro Michele invited Ignasi Monreal to present his humorous and interesting artwork in a digital animation. So he took the theme of the prophet and weather broadcaster, and was used as the printing pattern of the Gucci 2018 early spring series T-shirts.

Later, he also took ancient Greek and Roman myths as his source of inspiration to create a Gucci 2017 holiday gift album.

In addition, the brand-new art wall of the famous Brick Lane in East London also features the Gucci 2018 spring/summer advertising image block created by Ignasi Monreal.

Recently, Ignasi Monreal also played a Gucci Gallery curator in Gucci's advertising video, describing how to conceive of these rich and vivid colors and artistic conception, presenting a completely new visual experience.