2018 China International Home Textiles and Accessories (Spring and Summer) Expo will open in Shanghai

From March 14th to 16th, 2018 China International Home Textiles and Accessories (Spring and Summer) Expo will be grandly opened at the National Convention and Exhibition Center (Shanghai). Fair by the China Household Textile Industry Association, China International Trade Promotion Council of Textile Industry Branch, Messe Frankfurt (HK) Ltd. sponsored Beijing is still excellent Hironobu International Textile Exhibition Co., Ltd., Messe Frankfurt (Hong Kong) Limited has undertaken, China Textile Industry Union Will be the guiding unit. At that time, many outstanding enterprises in the home textile industry will gather together. In this colorful spring, what development highlights will the home textile exhibition bring, and which new trends will be displayed?

Watch one or six exhibition areas, seven major exhibition groups

The 2018 Spring Home Textiles Exhibition is located in Hall 4.2, with a scale of 27,000 square meters. It gathers more than 200 exhibitors from 11 countries and regions, focusing on the display of home textile products, and the five exhibitions of fabrics, clothing, yarn and knitting. Joint industrial chain, connecting upstream and downstream.

The exhibition includes six exhibition areas: bedding brand area, towel brand area, home textile fabric area, equipment exhibition area, overseas exhibition area and Jingdong line direct supply area; seven major exhibition groups: Nantong Tongzhou Exhibition Group (bedding), Nantong Haimen Exhibition Group (bedding), Wu Zhenze Pavilion (silk), River Pavilion (quilting), Huzhou Pavilion silk products), Tongxiang ZhouQuan Pavilion (silk) and Gao Yang Pavilion (towel products); exhibits The categories cover bedding, towels, sofas (sofa decoration renderings) curtains (curtain decoration renderings) fabrics, home decoration products, textile machinery , computer CAD / CAM and related publications.

According to the product division, the Spring Home Textiles Exhibition will focus on several major themes. The domestic sales area includes smart home, overall home, wedding series products, baby products, summer cool products, brand towels, etc.; export areas include silk quilts, silk quilts, duvets, quilted quilts, blankets (blanket decoration renderings) , fleece blanket, coral fleece, flannel and other raw material products; export within the overall area covered cushions, pillows, towels, bath towels, bedding fabrics, such as a family of four; the equipment including production lines hanging, sewing equipment, digital printing equipment, etc. .

Aspect 2 high quality, green products are highly respected

In this gorgeous event of the home textile industry, Mercury, Avon Ting, Menglan, Yueda, Ruyi, Hongliu, Donglong, Huafang, Anhui Sanbao, Ocean Down, Vosges, Matt, Cotton Field (Muji) ), Dadong, Yaguang, Sanli, Johnson & Johnson, Baoying, Yanteng... and other well-known home textile brands, more than 200 Chinese and foreign exhibitors will gather in Shanghai to witness the glory and future of the industry.

It is worth noting that high-quality, green, technological, and personalized keywords are highly regarded in the industry, and exhibitors and brands that represent the highest level in the industry are reflected in this respect. The “A+Life” series of products of the Vosges brand deeply reflects the initiative of the Vosges Group to improve the quality of its products.

Coincidentally, Huafang always adheres to the principle of “high quality”. The fabrics of the products are made of natural materials such as long-staple cotton, ramie, linen, tencel, mulberry silk, so that consumers can enjoy natural comfort, beauty and love while enjoying health. . Cotton fields are also constantly promoting the high quality of products and the diversification of product categories.

In addition, “consumers are more interested in basic products that are characterized by green, natural and health.” Fu Qingmin, director and marketing deputy general manager of Binzhou Yaguang Home Textiles Co., Ltd. introduced, meanwhile, with the strengthening of consumer self-awareness. The unique design is more popular.

With the cashmere silk-dyed jacquard products developed by the “Ruyi Textile” technology, which has won the first prize of the National Science and Technology Progress Award, and the self-developed health-care fiber fabrics, Ruyi Home Textile Group has always been in the technology textile strategy and brand differentiation and specialization products. The route is exerted.

Functionality, environmental protection is another important label of textile products. “Muji will guide consumers to pay attention to the function and environmental protection of home products, and bring consumers the most environmentally friendly, healthy and comfortable products.” Yang Chenru, CEO of Beijing Wujiliang Household Products Co., Ltd. said.

Watching three hands in Jingdong, channel innovation

Hand electronic business platform, linked to channel innovation online and offline, has become the industry consensus. It is reported that since the strong return of the home textile exhibition in the spring, the organizers have been constantly innovating in many fields, trying to approach the C-end, break through the consumption boundary, and advance in the exploration, with outstanding achievements. This year, the exhibition broke through Jingdong in a breakthrough way, bringing more surprises to exhibitors.

The cooperation between this exhibition and Jingdong will specifically include the direct supply area and the forum area. Among them, the Jingdong Line direct supply area will use the "Internet +" sales model to effectively combine with the traditional home textile industry, use the advantages of the Internet, optimize the home textile industry chain, and improve efficiency. At the same time, make full use of Jingdong's C-end user group and influence, expand the influence of home textile brands, and strive to use Jingdong's technology and platform to build a better home textile channel.

Watch four “home living pavilions” to lead the frontier lifestyle

The analysis shows that some consumers' understanding of home textiles is limited to two basic daily consumer goods, such as bedding and towels. Their concept of new home lifestyle and overall home textile home is still vague. Therefore, it is urgent to advocate a new fashion lifestyle and avant-garde consumer concept.

In view of this, the Spring Home Textiles Exhibition will further strengthen the concept of “home living museum”. The organizer stated that this exhibition has carried out reasonable planning and adjustment from the needs of the audience and exhibitors. Let the products be “all-inclusive”, optimize the display method, highlight the concept of “big home”, and lead the most cutting-edge lifestyle on the exhibition!

Home textile enterprises are the forerunners who actively lead the way of life and practice the concept of “big home”. Liang Shuwen, deputy general manager of Avon Ting Co., Ltd. introduced that in 2017, Avon Ting Group introduced the Finlayson TM, a Nordic-class home-based lifestyle brand. The products displayed from the kitchen (kitchen decoration renderings) to the bathroom, from the bedroom to the living room. It can be said that everything is available.

Through the product to convey the lifestyle, zero-distance warm consumers, form a complete emotional space centered on the home, is the line that Jiangsu Yueda Home Textiles Co., Ltd. has always adhered to, with the advantages of the whole industry chain, unique jacquard yarn-dyed products, And the rich brand connotation, the brand is highly praised.

See the five equipment exhibition area to achieve breakthrough growth

During the exhibition, Suzhou Qiongpai Rite Electronic Technology Co., Ltd., Suzhou Craftbo Intelligent Technology Co., Ltd., Jiangsu Lianling Intelligent Technology Co., Ltd., Jiangxi Hefeng Electronic Machinery Co., Ltd., Fuyi Group, Sweden Haoteng, etc. companies will showcase its strengths in automation, intelligent devices.

Bailian will focus on the home textile series of customized products. The products will be filled, bristled, needle-folded and compressed into bags. According to the different production needs of customers, we will bring customers the overall solution of home textiles.

The company is committed to reducing the efficiency of its employees, and will bring advanced hanging systems and top-level technologies. The products displayed include various types of hangers tailored to different products, humanized flexible chains, and professional Software modules, as well as the company's unique automatic work unit.

The equipment exhibition area of ​​this exhibition has grown significantly. Yang Zhaohua, president of the China Household Textile Industry Association, said that nowadays, they are talking about individualized and diversified needs, but how to meet individualized and diversified needs? This requires companies to achieve flexible production, quick response, which improves the quality of the product will also play a significant role in promoting. This indicates that the home textile industry has hidden business opportunities. In the future, the home textile industry will achieve cornering and overtaking in automation and intelligence. Through equipment renewal, transformation and upgrading , the production efficiency will be improved and the core competitiveness of the enterprise will be improved.

Watching six colorful activities highlights the cultural heritage

The Spring Home Textiles Exhibition not only builds a static display platform for exhibitors, but also expands resources of all parties, opens up various channels, keeps up with the needs of industry development, and holds various forums and events.

It is worth noting that the establishment of “micro-supply exhibition area”, “2018 China Textile Intangible Cultural Heritage Exhibition”, “Showing works of “Zhenze Silk Cup” Home Textile Creative Design Competition”, and “Commercial Matching Area” can be Exhibitors and professional visitors will be able to quickly and comprehensively and easily understand the latest developments in industry development and market changes.

Among them, the non-legacy area will be based on the theme of “Hurricane and Rhyme”, which mainly includes 6 kinds of non-legacy skills such as 蜀锦, 蜀绣, 臧绣, 彝绣, 羌绣, and tie-dye. The establishment of non-legacy areas is not only to better understand history and culture, but more importantly to reform and innovate with new perspectives, new ideas, new technologies and new methods, so that textile intangible cultural heritage becomes a Chinese characteristic. Representative process products.

The featured exhibition area will guide the mass consumption in the depth field, accumulate cultural connotation, and advocate original design. Based on the inherent advantages, the company will trace the source of healthy home textiles, grasp the pulse of fashion, and open a new life of home textiles!

Brand and innovation, inheritance and integration, 2018 spring home textile exhibition will present a different beauty of the home.

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