After Ma Yun new retail Tencent take advantage of double 11 and then push smart retail concept
In the past two years, technology companies are actively involved in offline retail. Now, Tencent has joined. November 8, Tencent Global Partners Conference, Tencent Chief Operating Officer Ren Yu Xin put forward a new concept - smart retail. However, Tencent to do the retail, "does not mean that Tencent to once again be a large-scale into the electricity supplier, we have promised before, we are no longer self-centered e-commerce business, so all businesses do not have to worry about our smart retail Divert customers, divert traffic. "Ren Yu Xin said. Earlier, Tencent CEO Ma Huateng explained to Smart Retail in a letter to partners: "Tencent will fully open up the social platform, content platform and Jingdong trading system and is expected to realize the retail online and offline Smart connection across scenarios.This will not only greatly enhance the consumer experience, but will really empower the business.Its innovative significance will go far beyond the concept of traffic import. "October 17 this year, Tencent and Jingdong cooperation has been" Smart Retail "Created a case -" Jing Tang unbounded retail "solution. After two years of online marketing cooperation, Tencent and Jingdong moved these experiences offline. One of the highlights of the "Gyeongbuk Unbounded Retail" solution is based on the consumer's trading habits on Jingdong, Tencent's deep insight into the social behavior characteristics of users and offline shopping data of brands, developed by Tencent, JD.com and third-party software Business together to form a service ecology, design exclusive marketing activities for the brand side and achieve online and offline one-stop marketing services. In addition to social and e-commerce data, Lin Songtao, Vice President of Tencent, at Tencent's Global Partner Conference mentioned: "Nowadays, the consumption growth of content in the e-commerce platform is fast." According to the on-site display data In 2016, consumer spending on eCommerce platforms increased by 170%. Xu Lei, CMO of Jingdong Group, once said that consumers with the same hobby and label similarity can easily gather together through the Internet according to their interests to form a community, from content creation, design participation, decision-making staff, experience sharing, to brand communication Links, can have more in-depth interaction with your favorite brand, and create value with the brand. From online to offline, is the direction most Internet companies are trying their best. Tencent is no exception. According to Ren Yu Xin introduced at the scene, Tencent will open the social and content platform for "smart retail" traffic, providing big data and artificial intelligence support.
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