ABLE JEANS's new Chinese imagination series debuts

ABLE JEANS has been committed to bringing high-quality denim to young people since its birth in 2007. Especially since this year, the low-key ABLE JEANS brand has frequently acted, and has successively launched a number of independent design series, such as the recently launched "Chinese Imagination" series, which restructures and reconstructs traditional Chinese culture from a young perspective, enriching the brand connotation. Feelings became a new force in the national tide. In this spring and summer season, ABLE JEANS will continue to continue its high-quality positioning, comprehensively improve product quality from fabrics, craftsmanship, tailoring and other directions, and deliver durable and trendy aesthetics.

ABLE JEANS 2020SUMMER advertising blockbuster

This season's ABLE JEANS "Chinese Imagination" series is based on the rich Chinese history and culture, which includes traditional elements such as seal carvings, window frames, ink and wash, combined with ABLE JEANS's English logo deconstruction and reconstruction, reinterpreting the brand image, avant-garde and traditional embodiment The most vivid.

ABLE JEANS 2020SUMMER advertising blockbuster

In the "Chinese Imagination" series, ABLE JEANS made extensive use of the national flavor of Chinese red and the vibrant yellow of the sun, etc., the overall color laid the warm tone of the "Chinese Imagination" theme, with simple tailored items, presented The avant-garde and uninhibited sense of young girls also implies the continuous vitality and courage of the Chinese people.

ABLE JEANS 2020SUMMER advertising blockbuster

ABLE JEANS also uses Chinese maps as an element in clothing this season. When familiar place names and Chinese maps appear on clothing, it is easy for consumers to produce a different kind of intimacy no matter where they are.

ABLE JEANS 2020SUMMER advertising blockbuster

The visual presentation of the "Chinese Imagination" series also has a new 3D silver stamping process, capable of traditional patterns, showing a confident and unrestrained attitude towards life. The visual impact experience, the simple and loose version does not lose wearability. Not only increases the sense of street fashion, but also adds a mysterious and psychedelic flavor.

ABLE JEANS 2020SUMMER advertising blockbuster

What made celebrities choose ABLE JEANS?

Make it bigger in form and streamline in details. The "Chinese Imagination" series, which incorporates the passion, simplicity and classics of ABLE JEANS throughout the design, explains the modern Chinese people's wanton self-release, self-confidence and self-confidence. . This is not only the driving force of the brand, but also the spiritual pursuit of denim expert ABLE JEANS. After the test of the market, ABLE JEANS has gradually established its foothold in the markets of Beijing, Shanghai, Guangzhou as the fulcrum in North China, East China, South China, and Southwest China. The denim brand is frequently favored by young hipsters and encouraged by the market.

ABLE JEANS 2020SUMMER advertising blockbuster