Eighteen image ambassadors of the twin brand in 2019 appeared at China International Fashion Week

"Don't forget the beauty of tradition, the endless fashion"

"Use clothing to carry China's cultural self-confidence and use culture to help children's spiritual growth"

The Shengsheng brand has always been committed to bringing children a different experience of Chinese culture! Combine Eastern philosophy with Western aesthetics to interpret a new definition of fashion. Let the children accept the age of another cultural beauty. Expressing a life attitude, about freedom, about personality, about faith, giving children a broad artistic world, free to fly. Instilling an artistic complex into a child, a city, a country, a nation, needs a refined, qi, and god. Culture should be self-reliant, Chinese people should be confident, young people will be strong, and China will be strong!

He Wei, the founder and design director of the "Xinsheng" brand, studied at Jinling Institute of Technology and Donghua University, and then studied SMBA at Shanghai Jiaotong University. Deeply cultivated in clothing design for 10 years, has served many well-known clothing companies in China. I am passionate about the modern interpretation of oriental traditional culture, combining Eastern philosophy with Western aesthetics and reinterpreting a new definition of fashion. She is good at expressing her attitude towards life with her own design philosophy. Her works are soft and soft, and they are not swaying, but they are also innocent and romantic.

China International Fashion Week is currently the highest-spec fashion week in China. After the establishment of the Hyundai brand, Ms. He Wei announced the two major themes of the Spring/Summer 2020 series: "Gentleman - Meilan Zhuju" and "National Culp - Qin Chess painting and calligraphy, and public recruitment of image ambassadors. In the end, among the hundreds of applicants, Ms. He selected eight small supermodels that met the theme temperament, went to Huzhou to shoot the theme video and made a perfect appearance on the November 2nd China International Fashion Week finale.

Mei: Detecting the arrogant snow, cutting the snow and cutting the ice, and being proud, it is for Gao Jie

Image Ambassador: Gu Wenxin (female)

Lan: The empty valley is quiet, the solitude is self-respecting, the fragrance is elegant, and it is for the world.

Image Ambassador: Huang Yating (female)

Bamboo: sifting the wind and making the moon, and sipping a lifetime, clear and elegant, is a modest gentleman

Image Ambassador: Wang Zixuan (male)

Chrysanthemum: Ling frost is elegant, maverick, not inflammatory, is a hermit for the world

Image Ambassador: He Donglin (female)

Qin: My lady, accompanied by the piano, talking to the mountains, talking with the water, flowing like the wind

Image Ambassador: Shu Look (female)

Chess: National chess wisdom, between black and white, Chuhe Hanjie, square inch world, road breaking mystery

Image Ambassador: Mei Yanbo (male)

Book: Calligraphy is casual, natural and agile, condensed and condensed, sent to the bottom, swaying, arbitrarily

Image Ambassador: Wang Zhe (male)

Painting: Chinese painting is freehand, the picture is natural, the charm is vivid, and the artistic concept is far-reaching.

Image Ambassador: Niu Leran (female)

The Hyundai brand is located in Modu Shanghai, and the R&D and production team structure is composed of both Chinese and Western culture. There are both teachers who have a deep research on Chinese traditional culture and experienced fashion design teams, which can accurately use the language and structure of traditional culture. Deducted. Deaf students produce their own factories and strictly control quality management. Every piece of clothing adheres to the concept of environmental protection and health from the choice of fabrics and craftsmanship. It strictly controls various indexes such as breathability and softness. The editors repeatedly play proofs to ensure the comfort of the clothes, and the children are fit. Fit, like a custom made outfit. The symbols are worn on the body, but the ones flowing in the heart are inheritance.

Born in jealousy, and exist, your beauty, for you.