Qinghe Cashmere Products Electronic Business Development Road
The 2016 “Double 11†that has affected hundreds of millions of people has come to an end. The tens of thousands of home appliance merchants in the Qinghe River with the title of China’s “E-commerce Top 100 Counties†have enjoyed a bumper harvest. It is estimated that the total amount of online sales of Double 11 is about 250 million yuan, and the cashmere e-commerce company that occupies a large share has paid attention to the sweetness after quality.
Once upon a time, the electricity supplier of Qinghe cashmere products took up the limelight, and the leader once boarded CCTV news. The great success has spawned many businesses to join. For a time, the Qinghe electricity business was surging, and the number exploded at a geometric rate.
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However, the radish was not washed quickly, and the problem followed. First of all, due to the country's mysterious buyers in the random inspection, more unqualified products caused the concern of the relevant departments of the state, after the provincial media were followed for quality investigations, the outside world once the quality of the Qinghe cashmere products are divergent and questioned. Then, some consumers have increasingly complained about Qinghe Cashmere Products E-Commerce, and even the so-called “anti-counterfeiting professional households†who professionally seek compensation for the purchase of their clothes.
In the face of sudden difficulties, the Qinghe County Party Committee and the county government quickly responded and instructed quality supervision, market supervision, cashmere products, and other departments to come up with practical measures and measures to increase rectification and service so as not to allow this wealth-rich industry. This died.
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In 2013, the Qinghe County Quality Supervision Bureau actively coordinated the promotion of a cooperation agreement between the county government and the National Cashmere Product Quality Supervision and Inspection Center and set up a workstation in Qinghe. The county government allocated special funds to support the workstation to carry out a thorough investigation of the cashmere products business households and establish an enterprise quality file. , conduct spot checks. Really master the quality of cashmere products production and distribution business, so that service, supervision and targeted.
This year, to further facilitate the electricity business households, the Qinghe County Government will relocate the equipment of the Qinghe Workstation, which is located in the Quality Supervision and Inspection Center of the National Cashmere Products Quality Supervision Bureau, to the cashmere products market to increase the timeliness of services.
Carry out cashmere product quality improvement
The Qinghe County Government 2013-2016 will annually include the quality of cashmere products as an important annual work target, formulate a quality improvement implementation plan, take the Bureau of Quality Supervision as the lead department, and vigorously promote quality improvement. Increase the source of rectification, for different conditions of the cashmere products industry households, the implementation of classified supervision. In each year, the products of the production and management households are sampled twice. According to the inspection results, the experts are invited to organize training and discuss countermeasures to help the industry to improve the product quality; timely adjust the support policies and encourage the creation of giant enterprises.
According to the random inspection report, the quality supervision department put forward quality analysis reports and suggestions for improving the quality of e-commerce products for government decision-making. Development, business, and market supervision, cashmere management committees regularly conduct consultations and discussions on the development of e-commerce, and the county government consolidated the opinions of various departments and timely revised and improved the "Provisional Regulations of the Qinghe County People's Government on Encouraging and Supporting Enterprise Transformation and Upgrade." , We will provide policies and funding support for companies that have won famous brands, have passed quality system certification, and are technologically innovative.
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Brand drive, boost cashmere products to quality benefits
The Qinghe County Government timely proposed that cashmere e-commerce companies should take the brand development road. The quality supervision, market supervision, cashmere market management committees and other departments continuously increased the help of the creation of the brand of cashmere products. In order to fully demonstrate the overall quality of the Qinghe cashmere products, the county government focused on advertising cashmere products in CCTV; the cashmere products management committee and the Bureau of Commerce organized delegations to participate in various trade fairs, and held the group to hit the market; the quality supervision and market supervision exerted great efforts to help cashmere. Product companies strive to create a famous brand. Sustained service and regulatory development will ultimately be reflected in the sound development of enterprises and the rapid expansion and expansion of the e-commerce industry.
Since 2013, Qinghe’s large-scale fluff products have passed all the quality checks conducted by AQSIQ (8 in 2013, 9 in 2014 and 14 in 2015). The cashmere products played by the mysterious buyers on the Internet, involving Qinghe’s unqualified products, dropped from 7 in 2014 to only 1 this year. Qinghe’s e-commerce surged from 4,000 in 2013 to 30,000. The growing sense of quality of cashmere products has also grown. This year, 14 countries such as Hongye, Yishang, Beilong, and Xindalai have come to the fore. According to Ye Xiang and Edelweiss, the two Chinese growing brands have prominent advantages. The most significant is that in this year's double 11 sales list, Qinghe brand stores have a comparative advantage.
The sales of cashmere yarns, cashmere sweaters, and other products sold in flagship stores such as “Winter Loveâ€, “Aristocratic Classicsâ€, “Comen Bocaâ€, and “Drey Sheep†accounted for the top 10 in the entire network and the top 10 in Qinghe respectively.
The launch of the series of combination punches and the hard work of the business owners allowed the cashmere e-commerce business to reborn. Although the development of tens of thousands of home appliance manufacturers is uneven, some e-commerce companies still have such problems. However, the development of high, medium, and low-grade differentiation has catered to the formation of different consumer groups, focusing on quality, brands, and increasingly consensus, and this year's Double 11 has shown strong vigor and development potential.
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