ZENYAR Zhengya Women's Store Decoration Design Effect Picture

Zhejiang Zhengya Garment Co., Ltd. was founded in 1988. After years of development, it is now an apparel company with a number of garment production bases, integrating enterprise, design, creation, and marketing into a single brand strategy. The company's main "ZENYAR" brand has become a leading brand of Chinese fashion with fashion, elegant brand positioning, exquisite craftsmanship and art combination. From Chinese cultural aesthetics, it draws inspiration from an endless stream of sources, and combines international trends, for the majority of the Fashion women, creating a new style of Chinese fashion and life aesthetics.

Currently it owns ZENYAR, Zhengya, Zanya, Zhiya, Danweini and other brands.

Brand positioning style positioning: romantic, classic, low-key luxury target consumer groups: self-ability, wisdom, and life confident women.

The elegance of Zanya is natural, individual, concise, harmonious, and intellectual. The charm of Zaya is not only the external beauty, but also a kind of wisdom that reflects the various aspects of life. The connotation of Zan-ya's beauty is: pure heart, elegant temperament, good conversation, gentle and calm personality, considerate personality, and its own specialty and hobby. Immerse yourself in the elegance of Zaya and become a beautiful woman.

Zanya has given women more praise, not only the external beauty, but also her rich inner world and wisdom for life.

"Intellectual women, smiles and fragrant smiles", Zanya's interpretation is just right!

Brand strategy

Prominent design emphasizes the individuality, fashion, comfort and taste of the design. These four characteristics are always in our marketing ideas. A strong brand represents a monopoly on the market. Popularity is attention and consumption. In some series, we will create and lead the trend. Compound marketing system: On the one hand, we will promote the development of the market by means of joining the regional agents. On the other hand, we will establish our own direct sales stores through self-employment. The two complement each other and both have their own relative emphasis. There is also mutual support between the two and develop side by side.