ABC KIDS won the first place in the children's shoes market for seven consecutive years

Recently, the 24th China Market Commodity Sales Results Statistics Press Conference and China Consumer Market Development Annual Meeting was held in Jiangsu. ABC KIDS was once again awarded the “First Comprehensive Market Share of Children's Shoes Products in 2015” and won the “Top Ten in the Comprehensive Market Share of Children's Wear Products in 2015”. This is the second time that ABC KIDS has won these two awards for seven consecutive years since 2009.

ABC KIDS General Manager Zhou Jianyong attended the conference

The results of China's market merchandise sales are jointly released by China Business Federation and China National Commercial Information Center. It is the most authoritative data statistics of China's consumer goods market and is regarded as the vane of the development of China's consumer goods market. The China National Business Information Center, as a central institution authorized by the National Bureau of Statistics to conduct statistical business related to the business service industry, publishes the statistics on the sales of goods in the Chinese market objectively showing the current status of brand consumption in the industry. ABC KIDS once again topped the list, confirming its leading position in the Chinese children's footwear industry and a large number of supporters among consumers.

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ABC KIDS comprehensively promotes product innovation by continuously strengthening cooperation with external brains. Up to now, ABC KIDS has cooperated with the Korean Fashion Industry Fashion Alliance to form the “China-Korea Fashion Industry International Cooperation Base” to enhance the product research and development strength. At the same time, it has joined hands with the Institute of Physics and Chemistry of the Chinese Academy of Sciences to establish an antibacterial children's shoes and clothing enterprise standard to improve the wear of children's shoes and clothing. Comfort. ABC KIDS has also started cooperation with top design teams in Japan, Italy and other countries to further enhance the design level of the products. Since then, a series of scientific research and innovation has enabled ABC KIDS to hold more than 360 patents, forming a strong and effective technical barrier to the industry.

ABC KIDS exclusive title Golden Eagle cartoon "Children's Adventure"

The constantly increasing value of brand equity is the weight of ABC KIDS's market share of seven consecutive years. The “double-sided tape” communication strategy builds a powerful all-media propagation matrix. In recent years, through the strategic cooperation with the portal Tencent Children, Sina Parenting, Sohu Mother and Baby, and the vertical mother-infant website Cradle Net, Parenting Network and Pacific Pro-subnet, we have gathered the attention of parents and children with more valuable content. In the hot variety show marketing, the exclusive title of the nation's first interactive music growth reality show "new sound has Fan" and Golden Eagle cartoon "children's adventure" to achieve online and offline interaction.

In addition, the “warm China trip” charity campaign launched by the three major non-profit organizations at the end of 2015 highlights the social responsibility of ABC KIDS as a leading brand in the industry. Under this series of brand marketing, in 2015, ABC KIDS was selected as the 500 most valuable brand in China for the sixth time with a total value of 3.602 billion yuan. It became the only brand in China's children's shoes and apparel industry for six consecutive years and won the title of “China”. Brand Annual Award - China Children's Wear Industry No.1".

“The comprehensive market share of children's footwear products for 7 consecutive years fully demonstrates the recognition of ABC KIDS brand and quality by consumers.” Zhou Jianyong, general manager of ABC KIDS, said, “This is the increasing R&D investment of ABC KIDS for many years. The inevitable result of quality improvement and brand equity accumulation. In the future, ABC KIDS will provide Chinese children with more products, more innovative designs and more advanced technology, and integrate the healthy growth of caring children into every family.

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