Selling point analysis of group buying websites
[China Glass Network] Because we have to prepare a lecture on the group purchase website mode, we have thoroughly studied the group purchase website some time ago. Here we simply share the selling points of the group purchase website.
The rise and success of the group buying network in the first-tier and second-tier cities in Beijing, Shanghai, Guangzhou and Chongqing is really fascinating. The reason for the consumer's enthusiasm is nothing more than a sentence: "Do more money to do more things." Domestic group buying websites, up to a hundred yuan of thermal underwear, down to a few dollars of movie tickets, and not to say how the quality, the price of each product is eye-catching.
Selling point 1: low commodity cost
Different from the Groupon website of the United States, which originated from the group purchase network, the domestic group purchase network sells few or even no decoration, home appliances, building materials, furniture, etc., and most of them sell meal coupons, food, clothing, health products and fitness products. . The advantage of this kind of product is that the price is lower, it is a mass consumable, it is easy to assemble a large number of consumers, and the risk is relatively low. Generally, product quality and service problems are not easy to occur, so it does not cause a relationship between the customer and the group purchase network. Disputes reduce the complexity of management.
Selling point 2: First paying funds flow fast
Whether it is the national rice net, the handle net, or the regional 0531 group, Quancheng Road, they all have a common feature of paying first, then spending, which reverses the traditional first-purchase and post-paid models. Under normal circumstances, after the group purchase is successful, the group purchaser must enter the group purchase network account through a third-party payment platform such as Alipay or online banking. This means that the group purchase network can obtain sufficient liquidity in advance or in time to avoid financial appearance. Slow cash flow and accounts receivable issues.
Selling point three: participants win a lot of wins
The industrial chain of the group purchase network is multi-party, and the businesses of different industries participate in the same group purchase behavior, achieving a win-win situation. First of all, consumers bought the desired goods through the group - affordable; secondly, the third-party payment platform got a faster and more convenient circulation than the ordinary sales through the group purchase network - making money; again, the group purchase network also earned through the initiation of group purchases. After that, the merchants got the benefits through group buying activities. This interest is multi-faceted, including product sales, brand promotion, new product promotion, etc. Group buying activities are a marketing method for merchants. In short, as a new consumption model, the group purchase network brings not only a consumer behavior that is refreshing to consumers, but also an innovative consumer revolution.
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