Its own designer brand was forced to leave Walmart's high-end road

Wal-Mart, the global supermarket retail giant, announced in a high profile last year that it would break away from the influence of supermarket retailers and enter the high-end fashion field. However, only one year later, it died down and its own designer brand, George M.E., was forced to go offline. Wal-Mart’s high-end road was blocked.

According to insiders, George M.E., a designer brand series that Wal-Mart promoted last year and was under the auspices of designer Mark Eisen, has suffered from the destiny of more than 3,000 Wal-Mart stores.

The disarray of the site was disorganized, and unsold apparel products filled the corridors of Wal-Mart's supermarkets, impeding the flow of people. Obviously, these inventory goods will inevitably exert great pressure on the company's operating profit and cash flow.

A Wal-Mart spokesperson confirmed the fact that the George M.E. series was off the shelf.

“Actually, this series has performed quite well in most of the stores,” company spokesman Linda Black said. “Consumer feedback on this fashion line is mostly positive.”

In addition, she said that other George Women's collections will continue to be sold in those stores.

A year ago, Karen Stark, head of clothing sales at Wal-Mart, said that Ethan will open a brand new fashion line to enter the high-end fashion field. "We are ready to shake the fashion industry!"

At the time, Wal-Mart planned to include this designer brand in its operating track to increase its strength and to better participate in competition with Target, JCPenney, and Kohl's and other retailers. In fact, in the fall of 2005, Wal-Mart had already tried to launch a city-style fashion brand that hailed the market, named Metro7, as the first heavyweight to compete with other fashion retailers.

A year later, Wal-Mart signed with Ann Taylor, the former design director of Ann Taylor, to inject more strength into the newly launched George brand.

Since the launch of the George brand, it has received extensive attention in overseas markets, but its performance in the US market has not always been satisfactory. After his arrival in George, Isen further expanded the brand line and launched the George M.E series, which is based on casual sports styles, ranging from cardigan sweaters ranging in price from $22 to suede jackets worth $70.

Last year, Wal-Mart introduced Ethan's George M.E series to New York Fashion Week, which triggered great response and received many favorable comments. The fashion industry even believes that the fashion trend will become a trend of popularity. However, in the middle of August, George M.E., Wal-Mart was introduced to the market a month earlier. For consumers, the volume was too large in advance, which also had an adverse effect on new product sales in the first quarter.