NSYC women's clothing under the "new retail" - the new darling of women's wear brand
The new retail is on the decline, the integration of online and offline is unstoppable, all walks of life are trying to transform and upgrade to the "new retail" direction. In addition to supermarkets, restaurants, and homes, more and more traditional apparel brands are opening new retail. Road, bringing a new turn for the apparel industry, also reversed the trend of slowdown in online retail sales. In 2018, offline entities will return to the new retail era, and the apparel industry will be the next breakthrough.
As a brand of traditional clothing retail innovation implanted new retail concept, NSYC women's wear from 0 to 1 development, NSYC women's clothing from an offline brand to transformation to clothing, to the transformation of the composite format of women's wear brand, went to today Shops across the country, in the next 5 years, 10 years, what direction should the brand continue to plow? At a time when consumption upgrades are changing rapidly, how to maintain the brand's stable growth advantage? These problems are the key to rethinking for NSYC women.
Brand comprehensive upgrade, NSYC women's development road
According to the person in charge of the brand, NSYC women's clothing has undergone a brand new upgrade, and continues to deepen the upgrade from the aspects of vision, design and products:
Visually: NSYC women's overall VI / SI upgrade, the overall image of the offline store is more focused on comfort, color and other aspects have been more optimized upgrades;
Design: NSYC women's main designer custom version, according to the market's popular colors and elements to respond quickly, combined with brand style update, keep thousands of clothes online all the year round;
IP upgrade: From the original "Goddess clothing warehouse" to "NSYC fast fashion chain brand", the IP image is more three-dimensional.
Products: In addition, in the clothing industry, an important part of the supply chain, NSYC women's clothing has also undergone a major upgrade, combined with suppliers to create a brand-specific manufacturing base, providing a solid backing support for the brand.
On the store: The image of the offline store also pays more attention to comfort, including the optimization of the color tone. At the same time, the image of offline stores is also more focused on comfort, and is fully upgraded around the design concept of “customer-oriented, customer-orientedâ€.
NSYC women's + new retail model is gradually mature, the four core elements of the new retail model
Whether it can continue to produce stickiness is closely related to the brand's operational strength. It is not only necessary to rely on the brand to continue to produce high-quality goods, but also to export high-quality fan marketing activities, and also to adjust the richer store structure in time according to market changes.
Since its establishment, NSYC women's clothing has always been centered on the precise positioning of fast fashion brands. It has deeply cultivated the styles of popular leisure, fashion, fashion, simple European style, fresh Korean style, etc. The main consumer groups range from 28 to 35 years old, and the price range is spring and summer. : 199 yuan -499 yuan autumn and winter: 399 yuan - 1299 yuan, mature and independent, and have their own unique aesthetic, the pursuit of quality life, quality urban women.
At present, NSYC women's clothing has evolved from a clothing brand into a lifestyle, covering a variety of formats such as women's wear, home, accessories, high-end clothing customization. As a clothing brand born in the traditional industry and practicing experience in new retail, NSYC women's core competitiveness is reflected in three aspects: product comfort and quality, is the most important and core of the new retail model, fast The supply chain capability of the reaction.
The most important thing for new retail is to increase the commercial retail efficiency of the society. As the first brand to propose this concept in the field of apparel retail innovation, the core of NSYC women's new retail model is mainly reflected in four aspects, which is also the innovation that is different from the traditional clothing business model:
Realized three "communications": membership, commodity and interest;
Fan entrepreneurship, let more shop owners become partners of NSYC women's clothing;
Product price/performance ratio and community operations have advantages;
The threshold for entrepreneurship is very low, “zero inventory zero risk deposit is refundableâ€, there is no inventory pressure.
In order to meet the future development, NSYC women's clothing has developed a long-term and short-term new retail plan:
Short-term plan, NSYC women's new retail will build a perfect and efficient empowerment platform, NSYC women's output standardization mode and operation method, combined with its own big data and system, will be able to more franchisees in the professional clothing field together A win-win situation.
Long-term plan: The future development of NSYC women's wear will focus on: 1. Product innovation, consumer experience, and product comfort; 2. Industry upstream and downstream synergy to improve the efficiency of the entire supply chain; 3. Deep-growing fashion women's clothing and living halls Positioning.
As the person in charge of the company said, the traditional offline clothing brand moves to new retail, not only needs the courage, keen sense of smell and curiosity, but also the use of Internet technology, information systems, wireless payment and other technologies to practical use. In the operation of the store, in order to achieve brand differentiation. Fast fashion women's "quick response, fast new, fast sales" and other features require a more professional team to serve, to deepen the value of fine work cards infinitely magnified.
In the future, how to achieve greater business value for NSYC women's wear is worth looking forward to.
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