Fairy Finnel women's 2018 winter advertising image blockbuster

Source WeChat: Fairy Service Number

"Andersen's Fairy Tales" is a collection of fairy tales by Danish writer Andersen. There are 163 stories. "Little Mermaid", "Ugly Duckling", "Little Girl Selling Matches" and "Thumbnail Girl" are most widely spread.

The design team used the theme of "fairy tale" as the original intention of 2018 winter clothing, and designed the concept of Danish art, the mystery of fairy tales, and the romantic of Andersen, in an effort to bring the "most fairy tale" costumes to Fairy's fairies.

Andersen uses fairy tales as a modern expression to create. He borrows the "child" perspective of fairy tales to see the complex life of modern people.

This season's clothing design flexibly uses Andersen's creative concept, relying on "fairy tale", through different materials, popular color matching, trend mix and match, to create a warm yet dynamic, romantic yet playful style.