Lululemon with brand ambassadors Yao Chen and Tmall Club hosting hot sweat community activities
On April 14, 2018, lululemon, a Canadian sports and lifestyle brand inspired by yoga, joined hands with brand ambassadors Yao Chen and Tmall Club to hold a “Intense Boxing, Enjoy Yoga†community event at the Baolijia Hotel in Shanghai. Celebrate the hot sweat-style healthy lifestyle together.
The hot sweat event was held at the Suning Baolijia Hotel in Shanghai. In the visual feast of the 270-degree three-dimensional surround the three-dimensional LED giant screen, the nearly 300 media guests and community members passed with Yao Chen. Boxing and yoga practice, in the strength and flexibility of the contest, feel the sweat energy.
The “Intense Boxing†session is led by Yao Chen and lululemon boxing ambassadors, seven times world champions, and Aboro Academy founder Michele Aboro. In each attack and defense combination of strength and speed, he stimulates physical potential and enjoys hot sweat. Happiness and energy.
After the heat sweat boxing, the live community members and the lululemon product educator Ivy Ouyang jointly relaxed and calmed the mind through the “Enjoy Yoga†link; in the soothing yoga stretching and breathing exercises, the power of balance and more Heat sweat inspired.
At the same time, consumers across the country watched the event through live streaming on Taobao and Tmall APP, and they experienced the speed of the hot sweat boxing, and the relaxation brought by yoga practice.
This event is part of a series of experiences presented by the brand this year in the Asian community. Lululemon will bring more interesting, powerful and unique online and offline experiences to customers, and invite members of the community to share their passion, share and connect together. In order to continue to encourage the entire lululemon to collectively explore, love and share the "hot sweat" lifestyle.
About lululemon
Lululemon is a Canadian-inspired sportswear and lifestyle brand originated from yoga. Through creative technology and sports equipment suitable for both men and women, lululemon meets the needs of yoga, running, training and a variety of hot sweat sports. At the same time, through the promotion of each contact The health and fitness level of the community that comes to make life happier, healthier, and more enjoyable. Lululemon has established the most realistic partnership with athletes, yogis, and community leaders who share common values. Through its on-site testing, it provides valuable feedback for product research and development.
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