New retail changes in the apparel industry? See how “Boujin Youpin†shakes the S2b2C model of the trillion women's wear market?
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Wen | Hunting Network (ilieyun) Shi Yimin
1861 words, about 5 minutes to read
Less than ten small teams, millions of start-up funds, the company was established in March this year, and the customers in autumn and winter began to take orders in June. In September, the profit was realized. How does “Boujin Youpin†use the three-month time to do the Albaka coat list? Product sales exceeded 10,000? How to become the top supplier of Sijiqing Market, Baima Market, Yonghui Supermarket 601933? As of the end of October 2017, the order of “Boujin Youpin†has reached nearly 10 million, and the revenue in 2017 is expected to reach 20 million! At present, it is planned to start Pre-finance financing of RMB 8-10 million, mainly for team building, information system construction and market layout expansion.
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Fast fashion brand market decline, consumption upgrade concept innovation
Throughout the past ten years, China's garment industry development format, 2006-2016 is called the fast fashion brand consumption stage. Since Uniqlo first entered the Chinese market in 2002, in 2006, the Chinese market spurred a wave of fast fashion brands. ZARA, H&M and other fast fashion brands seized the first and second-tier markets; domestic UR, km, mjstyle, hotwind, etc. also took advantage of the situation; With the popularization of the Internet to the mobile Internet, the rise of e-commerce industry such as Taobao and Jingdong has impacted the subversive clothing market. The earliest brand of Han Duyi, Yinman, and Pu Li enjoy the low-cost traffic dividend of Taobao, and offline. The brands are evenly matched and begin to lay down the line.
And today's fast fashion brand market, the heat is gradually decreasing. First of all, the quality of fast fashion brands has long been criticized for a long time, ZARA, H&M and other brands have repeatedly fallen into quality in China; secondly, they have been strongly influenced by niche brands and light luxury brands, and their status has been smashed; finally, the infiltration of consumption upgrade concept, the original fast fashion brand The "post-80s" main consumers have changed their minds with age, and have changed from brand logo consumption concept to quality cost-effective consumption habits, paying more attention to cost-effective, high-quality products.
Today's apparel industry is returning to the commercial essence, paying attention to the product quality and the efficiency of the product supply chain. In the future, suppliers who can provide cost-effective, high-quality apparel products will once again become the new favorite.
Founded in March of this year, Bujin Youpin mainly provides "Woist, Wool, Cotton, Ma" consumption upgraded women's products - double-faced coat, alpaca coat, pie overcome, sweater, silk and cotton dress Wait. As a S2b2C supply chain platform focusing on 25-45 year old high-end women's clothing, it integrates vertically from fabric, R&D, production, distribution and retail, and breaks through the industrial chain to form a commercial closed loop. Now Tongxiang has 10,000 square meters of joint production base, dozens of Jiangsu and Zhejiang. Support ODM, OEM factory.
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S2b2C new retail model, open up the upstream and downstream supply chain to form a business closed loop
The new retail is based on advanced technologies such as Internet and online payment platform artificial intelligence big data integration, which breaks through the processes of commodity production, circulation, sales and feedback, reconstructs the retail ecosystem, and integrates online and offline integration. To improve the efficiency of the entire commodity trading link, the essence is based on the user.
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At the Tmall Wisdom Supply Chain Open Day Forum on May 26 this year, Alibaba Chief Strategy Officer and Lakeside University Dean of Education, Mr. Zeng Ming proposed a new S2b model for the new retail sector. In his view, S2b is the most likely leading business model in the next five years, and the most in-depth and accurate understanding of S2b is the S2b2c mode. The so-called S2b2C model means that the platform integrates the S-end upstream supply chain and the small B-end merchants to jointly serve C-end buyers.
In the founder of Bujin Youpin, Song Yiling, who has more than 10 years of experience in the apparel industry consulting, headhunting and original designer platform, “S2b2C core is the vertical supply chain integration, and the source products are directly supplied to the terminal. For example, in the apparel industry. The new B2B platform, such as New, Maidong and Pinzhi Group, although integrating most suppliers, they are not the most upstream suppliers. Many of them are second-hand or even third-hand sources, which has no price advantage for small b-ends. Insufficient viscosity. If you want to transform from the traditional B2B model, you must integrate the vertical supply chain from fabrics, R&D, processing, and distribution, and provide first-hand supply for small b, and gradually turn into a joint chain system (similar to 1919, famous products, sea澜家600398, shares it."
It is understood that this year the National Environmental Protection Supervision Team entered Zhejiang to conduct an investigation. Relevant data show that Zhejiang dyeing factories and textile factories: 377 closed, 140 relocated, 54 relocation agreements, and 1,631 power outages. 2,577 "three no enterprises" will be closed. After that, Guangdong closed 623, relocated 265 and powered 4,263. All “three no†companies will be closed in October, which means that the production capacity of the apparel industry will shrink sharply in the second half of this year.
Despite this, Bujin Youpin still has millions of fabric credit support from the three woolen fabric factories in Jiangyin, Hangzhou and Shaoxing, and signed cooperation with more than 20 fabric suppliers in Shaoxing Keqiao and Guangzhou Zhongda, which benefited from the cloth. The excellent background of the founder team of Jinyou products. It is understood that Bu Jinyou co-founder Fei Guochao has 20 years of experience in garment production management. In 2012, he founded Tongxiang's top three-sided coat factory with an annual output value of over 100 million. Fei Guochao not only helps the team to integrate the production resources of Tongxiang and Jiangsu and Zhejiang, but also guarantees the source supply chain of Bujin.
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“Small b-end customers are looking at the price advantage, let the small b-end customers make money and improve the stickiness as much as possible.†As a start-up team, Song Yiling, the founder of Bujin Youpin, hopes to obtain a stable batch of small b-end customers through price advantage; Bringing cash flow and preparing for the business layout of next year; Bujin excellent products not only give small b-end advantage in price, but also flexible supply in terms of supply, supporting a model of generation and customization. Thanks to the founding team's more than ten years of marketing experience in the apparel industry, Bujin Youpin has become a first-tier wholesale market supplier in Hangzhou Sijiqing, Guangzhou 13th Line, Tongxiang Brothel, Guangzhou Baima, Sichuan Jiulong, etc. , Tmall, Taobao and other online shop suppliers; Yonghui supermarket clothing department suppliers; platform is also directly available to hundreds of retail single stores.
Next year, Bujin Youpin plans to develop SAAS system, integrating the b-end of the flow (wholesalers, chain stores, supermarkets, boutiques, online stores, micro-business, net red, etc.), giving the factory direct supply, category combination, small Accelerated delivery, product quality control, fund advancement support, terminal operation guidance, inventory assistance processing and other enabling services. In the end, a closed ecosystem from S to b to C is formed, and big data is aggregated to understand the needs of C-end users and provide quality services for C-end.
Bujin excellent products not only open up the supply chain, but also focus on the construction of its own brand. It has signed design styles with more than 100 domestic designers and dozens of outstanding Korean young designers from the Korea Garment Industry Association. In addition to consolidating the supply chain business of coats, sweaters and cotton and linen products, next year, Bujin Youpin plans to open 30-40 “Bujin Youpin†joint-venture stores, and jointly flow the b-end partners to provide consumers with high quality. Cost-effective women's clothing.
Project: Bujin Youpin
Company Name: Shanghai Bujin Culture Communication Co., Ltd.
Company WeChat: Bujin Youpin
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