Angle custom was invited to attend the BMW 7 Series to hold a "private custom" theme
The BMW 7 Series Personalized Customization Event was held on March 25th, 2017 at the Beijing Huade Baby Horse 4S Store. The angle was ordered to be the second special guest to attend the event. In addition, the event invited several BMW owners and interested guests; BMW launched the personalized customization service for the first time in the Chinese market. This change from passive selection to self-determination allowed people to re-examine the true meaning of advanced customization.
Customizable luxury is a personalized concept that meets modern needs
When it comes to the inheritance of crafts, the "German craftsmanship" has already been popular. And the brand that combines the concept of Haute Couture with German craftsmanship, BMW is definitely a person standing on the pyramid of the German brand. This time, BMW launched a personalized customization service in the Chinese market, allowing customers to enjoy the exclusive BMW 7 Series.
The craftsman spirit runs through the entire process of BMW's personalization. The lacquer, leather and wood trim of the BMW Personalized Collection combines superior materials and craftsmanship. Advanced fine line Merino extended leather has almost exacting requirements for the selection of raw materials. The southern German captive leather has been screened in layers, and the final use ratio is less than 30%. Its velvety touch and exquisite hand decoration bring Sensory experience. The finest woods are carefully crafted by BMW craftsmen in more than 20 steps, and the shaped plaque retains as much natural texture as possible, making it a masterpiece of nature and craftsmen.
There are two levels of personalization. In the customization, BMW gives a lot of extra paint color, interior panel material, seat leather and color for customers to choose. In fact, such a customized solution can satisfy most of them. People want the psychological needs of "Be Different."
However, if you want to fully reflect the personality of the owner, you have to design the same as the high-end custom shoes. At this time, BMW has moved out of full customization, which means that customers can design and customize any one according to their own preferences. The body color (including the two-color body) and the exclusive design of the badge (decorative headrest, instrument panel trim, rear sunshade, tail trim and welcome pedal), this time is truly unique. A senior designer of the BMW 7 Series said: “We help our customers build their 'dream car' and make every BMW fully custom-made model a mobile artwork that blends into the unique personality and unique taste of the owner.â€
Leather shoes are like a man's car, the most comfortable experience can only be private custom
Mr. Wang, the general manager of the angle order, also spoke at the event, and made a brief introduction through the understanding of “private ordering†and the development of custom-made leather shoes. Private ordering is not only a popular, but also the inheritance and gorgeous interpretation of the craftsmanship. This is why angle customization can insist on ordering high-end handmade leather shoes for more than ten years.
In the angle of the high-grade custom-made leather shoes, through the designer's unique design, the use of sophisticated leather shoes and accessories, condensed the unique skills of senior craftsmen, as small as a stitch, up to a piece of leather, all reflect the angle Customized to meet the stringent requirements of craftsmanship. Adhere to the transition from “luxury†to the “private order†product stage, so that more consumers can buy and enjoy quality life, thus starting the craftsmanship attitude: choose the best raw materials, import calfskin and Boeing aircraft With the V-bottom of the brand's cost and the leather outsole that is pressed one by one, it is truly one-to-one, the foot of the shoemaker, the hammering of the shoemaker, and the stitching of one stitch. In fact, the most difficult thing to order shoes is the production of shoe lasts. The comfort of wearing a pair of shoes is based on whether the proportion of the structure of the shoe last is reasonable. Because angle customization has always insisted on one-to-one custom-made ordering for customers, it is necessary to make shoe lasts for each customer. In the process of manufacturing, it can be said to be accurate to millimeters, just like the minute and second on the battlefield.
The material, color and accessories of the shoes will be designed according to the personality of each guest. The birth of a pair of angled handmade leather shoes requires the measurement of the foot data, design style, making shoe lasts, tailoring leather, midsole production, manual More than 200 processes such as sewing, shaping and finishing. Such a complicated process, materials, and long-lasting pair of high-end handmade leather shoes, the meaning of its noble and taste symbol is self-evident.
Quality life begins with customization. Professionally tailored masters will communicate with customers in two ways to understand their personal life, professional characteristics, dressing environment, and provide professional advice. The entire customization process is like an extraordinary private experience, truly enjoying the personal tailor-made service and truly understanding your body. People with a custom complex will be obsessed with a custom color for every piece of life, such as distinctive food, unique custom sports programs, and more. The idea of ​​personalizing "I customize my life" will also become the mainstream of the next era.
>>Enter the angle to customize the brand center
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