China Beauty Network | dialogue pattern with products and services to enhance the brand charm
On the afternoon of July 6, China Beauty Network conducted a deep interview on the pattern . In this interview, we also conducted a more profound understanding and understanding of the pattern. Let's take a look at this Interview record it.
Reporter: Zhang Zongxian first to introduce the brand we look under the brand it.
Overall pattern: French brand women's clothing is a brand started in preparation for operation in 2004, our brand in line with the "home" concept of operation, in the successful opening of a marketing concept of operation, opened from the direct store in Shenzhen to Has grown to 246 franchise stores in 2015 compared with 2014 total performance rose 264% in China, the entire apparel brand can be considered a good performance. In 2016, we positioned "service years". This year, we will focus on service terminals and strive to serve every consumer! Let consumers become our brand's spokesperson or brand promoter!
Reporter: This year, each industry seems to be not so prosperous, but the pattern does not seem to be affected by this trend, opening news is continuous, then let's this year, the main investment area is on a piece of it?
Overall picture pattern: This year, we have a lot of customers to join, are wearing our clothing, learned that other brands of our brand sales performance, take the initiative to find us to cooperate, so I believe that as long as we carefully service our terminal And consumers, our family members will be more and more patterns! To say that this year we will focus on what piece, I would like to say, our brand products three series of styles: classic series, business series, fashion personality series! R & D quarter more than 500 models, enough to meet the needs of each terminal in the Chinese market!
Reporter: This year, investment is more difficult than ever before, but the pattern is still very hot franchise, I believe we certainly have the advantage of joining, Zhang always told us to talk to us.
Overall pattern Zhang: Our strength lies in our strong team, work in mutual support, mutual help and intentions to maintain the harmony of our family of patterns, intentions to do their own good! In this case, I would like to say to our designer team, production team, sales team, post-maintenance team: "You worked hard!" To our terminal each Purchasing Guide say "you worked hard!"
Reporter: pattern joining so popular, and the product is certainly inseparable from the pattern, Zhang total and we can briefly introduce the design team under the pattern?
Overall pattern: We not only cooperate with several international brands R & D, the company invests millions every year for product development, and in France has its own company and research and development studios, they are in the countries of Europe and Asia mining, we each season They are all walks of life in Europe and Asia to understand the costumes to understand the market demand to create a unique style of women's products belonging to the French pattern, so long as each of our "pattern" intentions to safeguard the harmony of our brand family, French brand a season will be more violent than the season!
Reporter: Now in July, and soon we will be coming soon 2016 new pattern fall and winter 2016, Zhang may wish to tell us some of the 2016 autumn and winter patterns of fashion trends and Aspect!
Zhang total pattern: Our autumn and winter styles listed 400 models, we not only in each wave of products listed from the color, display, with the strict control, more importantly, grasp the various aged 25-40 female friends across the country a variety of physiological Change, as long as you carefully understand each of our products, each of our products have her unique functionality, wear our terminal Shopping guide recommended every clothing, will certainly give consumers some unexpected surprises!
Reporter: Women in the design pattern in China are the design capital of Shenzhen, Shenzhen garment industry in recent years, the development of the garment in full swing, that on the Shenzhen garment industry and other places, such as Jiangsu and Zhejiang send, Han sent the brand what are the different? What kind of trend will be the future development?
Overall pattern: We only do our own products, I believe we design team, Speaking of different, I do as a salesman from the current pattern, I think more about the service, as long as our products can serve the good customer As long as our service concept can be transmitted to each of our consumers, we are the winner!
Reporter: Dealers choose us, fancy our franchise advantages and the brand's charm, then we have no selection criteria for the dealer it?
Overall pattern Zhang: We only recruit suitable, the number of development stores a year also have strict arrangements. The current market, I personally think that make a good brand stores, I think it is people, goods, field control, why I put people first, because I am in the market research in recent years to see a lot of void, or include A lot of shopping guide, and even the boss are walking through some of the circumstances, in this regard, I have more choices are people, as long as people in place, a store basically succeeded. As for the pavement, I will carefully understand the actual situation of the local audit and reference to develop a feasibility program! Not suitable for me will certainly direct advice! Because it is related to the influence and development of our brand in one place.
Reporter: Merchants Let's hot, the pattern this year also improved everyone's working environment, for a more atmospheric and comfortable office environment, which Zhang always feel that the office environment is also unsatisfactory? Be a simple evaluation of it
Zhang total pattern: With the company's development, the company has grown, the company invested more than 300 million to expand the renovation of the new company, employees are also increasing, the environment superior, comfortable! My feeling is greater responsibility for the quality of each of our staff requirements, but also need to have a bigger upgrade to match, so this year the company will step up efforts to strengthen the overall quality of staff, with better service to repay the company, Feedback customers, repay consumers!
Reporter: A good office environment allows everyone to feel good, I believe we will be more motivated work in the future, that Zhang always tell us about the next trend of a pattern company
Overall pattern: I said, 2016 we are positioned as "service years", we not only to strengthen product development, production, but also for our good service every terminal, so that every one of us with the company to grow together!
Reporter: pattern women employees are a group of very dynamic young people, that every day is so vital that we can not do without the strength of a corporate culture, Zhang told us to talk about our corporate culture building it.
Overall pattern: Our family culture, teamwork spirit of the concept of operation of our company, each family members are about our family harmony, so that every family members are value-added, every family member is respected is our goal !
Reporter: pattern today's performance, it certainly can not be separated from the team behind us, where Zhang always have what you want to say to your team?
Zhang total pattern: I would like to say: My comrades, the French brand women's fashion can not be separated from the hard work and hard work! You have worked hard! Pay tribute to you!
Reporter: Zhang interview with the last interview with us about the next 3-5 years of business development plan.
Zhang total pattern: We not only make the French pattern well-known brands, but also let us each brand is a pattern!
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