Boudoir - popular consumer underwear brand leader
"Chinese underwear brand tens of millions, an inappropriate change of exchange!" Although a bit exaggerated to say the sentence, but also to some extent reflects the purchase of modern women's underwear when the consumer psychology. China's underwear industry is in a stage of rapid development, in recent years, various types of emerging underwear brands continue to emerge, the market competition, but rarely able to have the underwear brand to seize the consumer's heart, especially in the face of the end Market underwear brand, until the emergence of Shenzhen native underwear brand boudoir , there is a trend to break the chaotic pattern of the mid-end underwear market.
Hosted boudoir secret company fifteen years underwear culture boudoir is a "health" as the core value of the second-line underwear brand, in addition to underwear style fashion build, the same emphasis on underwear wearing comfortable and healthy tonality. Formally follow this women's demands of the brand purpose, so that the boudoir brand consistently focus on the development of each design and production of underwear, and its relatively civilian price to make the boudoir brand underwear quickly won the favor of consumers, the market Increasing share.
According to a blogger underwear brand internal staff, after almost two years of rapid development in the past, the boudoir underwear brand in the country the number of terminal stores has more than 1000, except in Tibet in China's provinces and regions.
The growth of the boudoir underwear brand is obvious, and the achievements of the boudoir, some industry insiders pointed out that the boudoir underwear brand positioning is very accurate market, from the very beginning of its positioning as a popular consumer underwear brand, in the Based on the quality of underwear products, the main mid-market consumer market, the price of ordinary people impressed the consumer groups in China's consumer psychology, which is undoubtedly the main factor to open the market.
In addition to market positioning, the relevant information shows that the rapid development of another possible factor is the ability to supply Lingerie products. Guiyou brand owns two underwear factories in Shantou, Guangdong and Humen, producing a series of underwear products including Bras, underwear, home service, pajamas, thermal underwear, etc., strong production capacity to meet the brand development of boudoir market demand.
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